Built for surfaces that flex
The elastomeric formula is what separates Color Coat from a standard paint or dye. Vinyl seats, dash pads, door panels and armrests flex constantly with use. A rigid coating cracks at the seams and creases. Color Coat is formulated to stretch and recover with the substrate, which is why it's commonly used on seating surfaces and interior trim rather than flat panels alone.
Formulated for multiple interior substrates
One product covers most interior materials: vinyl, flexible and rigid plastics, carpet and velour. That matters when a single restoration project spans several surfaces. The correct surface preparation — and the correct adhesion promoter for the plastic type — determines how well the coating bonds. The TDS lays out specific prep sequences for each substrate, and the FAQ below summarises them.
A note on colour matching
Sailcloth White is a gloss white in SEM's Color Coat line, which also includes Flat White, Flat Super White and Phantom White. It is aimed at OEM-style interior whites rather than a flat utility white. If you're matching a specific interior white, the SEM colour chip card (VCS-CC) is the authoritative reference. This listing is for the Sailcloth White variant specifically.
Not recommended for drastic colour changes
Color Coat is a coating, not a dye. Hiding power is finite. Going from a dark base to white may require multiple coats and may never fully hide the original colour. It is best suited to restoring a similar colour, refreshing a faded surface, or making a moderate colour change on a compatible substrate.
Safety first
This is a Danger-classified aerosol. The SDS lists it as extremely flammable, a pressurised container that may burst if heated, suspected of causing cancer, suspected of damaging fertility or the unborn child, and capable of causing damage to organs through prolonged or repeated exposure. It is harmful if swallowed and enters airways, causes skin and serious eye irritation, and may cause drowsiness or dizziness. Use in a well-ventilated area, wear gloves and eye protection, keep away from heat, sparks and open flame, and read the full SDS before use.
Key Features & Benefits
| Feature | Why it matters | Customer benefit |
|---|---|---|
| Elastomeric (flexible) coating | Vinyl, plastic and carpet substrates flex, expand and contract | The finish holds up on seats, dash pads and door panels instead of cracking at creases |
| Not a dye — a permanent paint coating | Dyes penetrate and can bleed, fade unevenly or fail on non-porous plastic | A more consistent, fade-resistant result with better hiding on surfaces where dyes struggle |
| Formulated for vinyl, flexible and rigid plastics, carpet and velour | Interior restoration often spans multiple materials in one project | One product covers most interior substrates instead of needing separate products per material |
| Ready-to-spray aerosol — do not thin | Mixing and thinning add steps, cleanup and the risk of getting the ratio wrong | Open, shake, spray. Suitable for spot repairs and small projects without mixing equipment |
| Quick-drying | Longer dry times mean longer downtime and more risk of dust or contamination | Handle times are short; full cure is 24 hours at 70 °F (21 °C) |
| Available in 50 aerosol colours and 3 clears | A single aerosol colour may not match every interior | If Sailcloth White isn't the exact match, the broader Color Coat line offers alternatives |
| Superior adhesion, flexibility and hiding | Poor adhesion is the leading cause of coating failure on interior plastics | With correct prep and the right adhesion promoter, Color Coat is formulated to bond rather than peel |
Product Highlights
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Elastomeric coating — flexible, will not crack on high-flex surfaces
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Not a dye — a permanent, fade-resistant paint coating, not a penetrating colourant
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Multi-substrate — vinyl, flexible and rigid plastics, carpet and velour
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12 oz aerosol — ready to spray, do not thin
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Cure time: 24 hours at 70 °F (21 °C)
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Coverage: approximately 10 sq. ft. per can (retailer data; TDS does not state a figure)
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VOC — Aerosols: 616.8–630 g/l (5.14–5.25 lb/gal)
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Colour options: 50 aerosol colours plus 3 clears in the Color Coat line
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Country of origin: US (per retailer listing)
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UPC: 646786156038
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Current replacement SKU: SEM 85603 (Color Coat 3, Sailcloth White)
Use Cases
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Automotive interior restoration: recolouring or refreshing vinyl seats, dash pads, door panels, armrests, console lids, kick panels and headliner trim
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Automotive carpet and velour: restoring faded or stained carpet and velour surfaces where a spray-on coating is appropriate
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Motorcycle seats: manufacturer and retailers specifically list motorcycle seat restoration as an application
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Marine interiors: interior vinyl and plastic surfaces on boats, where UV stability and flexibility matter
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Plastic trim pieces: rigid plastic interior trim, with the correct adhesion promoter for the plastic type
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Small spot repairs: individual panels or sections where a full quart/gallon system is unnecessary
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Moderate colour changes on compatible substrates: refreshing a similar colour or making a limited colour shift
Who Is This For?
DIY automotive restorers refreshing a faded or mismatched interior without replacing panels or upholstery. Body shop and interior specialists who need a flexible coating that holds up on seating and trim surfaces. Motorcycle and marine owners restoring seats and interior vinyl. Anyone matching an OEM white who has confirmed Sailcloth White against a SEM colour chip card. It suits buyers who understand that surface preparation is required — this product rewards correct prep and adhesion-promoter selection. It isn't suited to anyone expecting a permanent dye that will fully hide a drastically different base colour, or anyone unwilling to follow the prep steps the TDS specifies.